On the 1st of March 2013, the “15th Annual Habanos Festival” was held at the beautiful and enthralling “Havana Convention Center.” A total number of one thousand and five hundred participants from seventy different countries arrived at the breath-taking and enchanting land of Cuba, to celebrate their renowned and traditional festival, which is held for a period of six days, usually every year in February.
This year the annual festival comprised of a Sommelier contest, the innovation of the brand-new idea of a Tobacco- infused cuisine and an auction of Habanos S.A.’s most favorite and beloved brands’ luxury humidors. The event was also attended by esteemed celebrities like American actor Danny Glover and German tennis great Boris Becker both of which are a huge devotee of the Cuban cigars themselves.
The historical auction included selling off of six attractively crafted wooden humidors containing about three hundred and fifty to five hundred and fifty cigars each. The six fancy humidors were sold for a total of 890,000 euros (US $ 1.16 million) on the Saturday night of the festival. The money raised was donated for the improvement of a health care system, in the country of Cuba.
The six humidors traded comprised of the traditional Cuban Cigar brands of “H. Upmann,” “Romeo and Julieta,” “Partagas”, “Hoyo de Monterrey,” “Montecristo” and “Cohiba” which are amidst the topmost global brands of the Cuban cigars.
In 2006, the 40th anniversary of Cohiba was celebrated. The Cohiba brand humidor had quite a unique set of cigars called Behike- which were more of a hybrid between the two most popular Cohiba’s brands and their sizes, namely the “Siglo VI” and the “Lanceros”. The humidor was unveiled on the fourth of March of the 30th anniversary, on the morning prior to the final event so that it may enable further magnetism and promotion of the item auctioned.
The boxes which held the famous cigars were exquisite “Elie Blue” boxes – a gem in themselves of highest quality and candor. Each of them bore the fine cigars inside and the number of Elie Blue boxes made was only about a hundred. The 40th anniversary humidors’ buyers had the liberty to have their names engraved inside the fancy boxes, as well. And each box’s cigars had a secondary band of logo “Behike” printed on it.
Raffi Aboulia, the owner of Geneva shop “Raffi Cigars” won a raffle at the 8th Habanos Festival which enabled him to have the privilege of being capable of buying the expensive 40th anniversary humidors. He was one of the few lucky ones among a total of more than a thousand people to have the opportunity to acquire the most expensive box of young cigars ever produced. He paid over US $ 18,000 for the humidor which contained about forty cigars inside it.
Other than this humidor, a different one was designed for a limited edition of “Cohiba” brand celebrating the 30th anniversary of the brand and was auctioned off for a price of US $30,000. Thirty boxes were also marketed to celebrate the 30th anniversary of “Double Robusto Cigar” as well.
The most mesmerizing product to be auctioned off up-to-date was a massive Cohiba humidor in 2005, that was as huge as a piece of furniture and it was in the shape of a tobacco leaf emblazoned with eye-catching silver and other conspicuous materials around and over. The huge tobacco-leaf shaped humidor contained within about twenty cigars of “Siglo VI” brand, twenty cigars of “Torpedos”, twenty cigars of the “Sublimes”, twenty “Double Corona” cigars and twenty “Robusto Especial” cigars making a sum of a hundred most finest cigars in a single humidor. This amazing humidor was bought by Altadis, the Spain based company which has bought over 50% of the production and manufacturing of Habanos S.A.